Send a project brief

WHO OWNS THE OFFER, DATA AND NEXT DECISION?

For offer owners, CPA networks, media buyers and ecommerce teams.

Choose the role closest to your operation. Every viable project still needs an authorized offer, an approved customer-data path and a buyer who can define the call outcome.

On this page5 sections
  1. 01Choose your path
  2. 02The buyer must be able to authorize the project
  3. 03Who owns each part of the project
  4. 04Where the service fits
  5. 05Project context we need

Choose your path

You own the product or offer

You control what is sold, how it is presented, the price, permitted claims and the authorized lead flow. You need a dedicated team to call customers in one or more of the five current markets.

Phone sales for direct advertisers and offer owners.

You operate a CPA or affiliate network

You need advertiser-side call outcomes that retain offer, publisher, source or subID context. A status without a reason is not enough to discuss lead quality, handling or corrections.

Status and reason feedback for CPA networks.

You run media buying with backend authority

You control the offer or work directly with the party that can authorize the lead use, script and customer operation. You want to see what happens after the landing page instead of optimizing only against submitted forms.

Start with the core phone-sales service and include your source and subID requirements in the project brief.

You run an international DTC or ecommerce brand

You need phone-assisted selling under your store identity, with agents prepared around the catalog, product rules and customer policies that apply in the market.

Phone sales for DTC and ecommerce brands.

You operate fulfillment or 3PL services

You want to add a white-label customer conversation before dispatch or around delivery exceptions while retaining ownership of the physical operation.

Customer calling for fulfillment partners.

You are entering or changing a market

You are launching in Nigeria, Ghana, Kenya, Uganda or South Africa; replacing an existing provider; adding a separately tracked in-market team; or preparing a proven offer for more volume.

Launch or change the local phone-sales setup.

The buyer must be able to authorize the project

A publisher or affiliate may identify the problem without controlling the offer or customer data. In that case, they can refer the advertiser, network or backend owner, but they may not be the party able to approve the project.

The contracting side must be able to confirm:

  • authority over or from the offer owner;
  • authority to collect, share and use the lead for the agreed call;
  • product, price, claim and script rules;
  • the target market and customer process;
  • the integration and downstream owner;
  • a daily lead pattern that can support a dedicated team.

Who owns each part of the project

Every buyer path returns to the same core model:

  1. the client or authorized campaign generates the inbound lead;
  2. a dedicated team based in the customer’s country runs the approved phone sale;
  3. the call outcome, reason and permitted order changes return through the configured data path;
  4. the client and downstream partners continue with their own responsibilities.

TheCall currently operates this model in Nigeria, Ghana, Kenya, Uganda and South Africa.

Where the service fits

Strong fit

  • lawful products and a long-term market plan;
  • authorized inbound leads;
  • control of or direct authority from the offer owner;
  • enough regular volume to justify a dedicated team;
  • willingness to define statuses, reasons and responsibilities;
  • readiness to supply product, price, claim and customer-data rules.

Usually not a fit

  • bought, scraped or cold databases;
  • fraudulent, deceptive, fake or unlawful products;
  • traffic buying, lead generation, warehousing, delivery or payment collection;
  • a generic shared-agent request;
  • a universal 24/7 support requirement;
  • a guaranteed conversion, revenue or delivery demand.

The primary focus is international companies entering or already selling in the five supported markets. Local African businesses may still be considered. Nutra and supplements are the deepest current category experience; other lawful product categories are assessed by project.

Project context we need

Tell us the company, market, offer, approximate daily lead volume and the current stage, launch need or phone-sales requirement. We will use that brief to assess fit and prepare a useful response.

Next step

Describe the launch or operating need.

Share who owns the offer, where the customers are, approximate daily volume and what the phone-sales operation needs to produce.